Work experience + Education

👩🏻‍💻 Work experience

B2B Sales & Inbound specialist (Export Strategy France)

Anthony Gastineau Sept. 2023 - Present (Cologne, Germany)

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Go-to-Market Consultant for the French market (SaaS B2B companies)

As a native French professional with extensive experience in launching and growing brands in international markets—including Germany and across Europe—I specialize in driving strategic growth in France. I combine inbound and outbound strategies to effectively adapt communication, build brand reputation, and drive sales. My proven track record includes two successful market launches (Activis and Easyvoyage) and seven years of leading European expansion for a major American company. I am your trusted partner in structuring a solid action plan for your growth in France.

Digital Project Manager (France/EMEA)

Reinsurance Group of America, Inc. Jul 2016 - Mai 2023 (Paris, France until Oct 2019, then Cologne, Germany)

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[Company] Reinsurance Group of America (RGA) is the only global reinsurance company that exclusively focuses on life and health solutions. RGA was named to Fortune magazine's 2023 list of the World's Most Admired Companies.

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[Role description] Innovation: I monitored emerging digital trends in the life insurance sector, ranging from data analytics (providing personalized pricing based on risk profiles and minimizing medical inquiries) to the adoption of wellness and E-Health solutions (aimed at promoting healthier behaviors, enhancing customer engagement and loyalty, and reducing claims). Additionally, I focused on distribution strategies to improve conversion rates, leveraging digital marketing or embedded insurance.

B2B Marketing: I orchestrated customer events, webinars, and crafted marketing materials (digital and print). I managed our CRM and transitioned our customer communication from Outlook to ClickDimension, optimizing performance through analytical insights. Collaborating closely with the Business Development and Corporate Communication teams in the USA, I spearheaded an EMEA-wide content marketing initiative on LinkedIn to enhance brand visibility. I also supported contract renewal for Cat Nat treaties in 2022.

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[Outcomes & Key Learnings]

The goal was to analyze the market, meet startups, and develop potential Proof of Concepts. Although not all projects reached the Proof of Concept stage, I gained valuable insights for the company and shifted the internal culture towards innovation.
EMEA Content Marketing: We achieved impressive results: 50 colleagues from 8 countries collectively published nearly 240 articles on LinkedIn, surpassing the reach of the global LinkedIn company page
I spearheaded various marketing innovations at RGA, including the creation of initiatives like the charity campaign for our 50th anniversary (clients to choose a charity for RGA to donate to in their name instead of traditional holiday gifts), alongside optimizing processes and documenting best practices for our CRM, webinars, and thought leadership articles.

Key Account Manager, Export

Google, Paris, France – (Jul 2015 - Sep 2015)

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[Company] I was part of Google's newly established Export pod as a contractor. This pod offered advanced services to high-growth potential companies, particularly startups like BlaBlaCar, Alltricks, CapitainTrain, Melijoe, Meetic, and more.

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[Role description] Planning of a customer event focused on export topics (”EXPORT & START-UP DAY”). Conceptualization and implementation of the event website, creation of invitation emails, and coordination of event details (content, speakers, logistics such as venue and catering, as well as internal and external communication).

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[Outcomes & Key Learnings]

Successfully delivered the project (event preparation, event in Oct. 15) on time
Gained valuable insights into Google tools to assist with export

International Digital & Search Manager

OMD EMEA, Paris, France – (Nov 2014 - May 2015)

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[Company] OMNICOM MEDIA GROUPE, a subsidiary of the world's leading communications group, Omnicom, specializes in media consulting and the purchase of advertising space. OMD ranked number one media agency network in EMEA for 8 consecutive years.

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[Role description] During my time at OMD, I exclusively managed the Renault account. While a dedicated team handled the French market, which had the largest budget, I was responsible for overseeing all European markets except France, totaling 22 countries. I served as the main point of contact for local OMD agencies. My responsibilities included overseeing media performance tracking on a country-by-country basis, developing digital campaign reports, and supporting technical teams in utilizing various tracking tools and deployment.

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[Outcomes & Key Learnings]

SEA (Adwords) Guideline Development: Created a comprehensive SEA guideline for Renault's European media agencies in collaboration with Google and the OMD SEA team, serving as a central resource for SEA managers.
Launch of a Weekly Conference: Initiated and led a weekly conference series promoting the exchange of best practices among twelve most advanced European countries.
Strategic recommendations & latest trends: Actively engaged in meetings with advertising sellers to expand digital knowledge and integrate new advertising formats into our guidelines.

Germany Advertising Manager / Market Launch

Easyvoyage, Paris, France – (Sep 2009 - Feb 2014)

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[Company] Travel comparison, tourist guide, deal finder, hotel ratings, traveler community. Leading portal in France also present in 4 other countries (UK-IT-ES-DE).

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[Role description] Launch of Germany with first mission to recruit search engine partners (Flight), negotiating contracts, and monitoring performance (using analytics tools). I also managed website and newsletter monetization campaigns. I explored and tested new monetization avenues, conducted market research in Germany (benchmarking, competitive analysis, and marketing), and recruited and supervised interns.

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[Outcomes-Key Learnings]

Search Engine Partner Acquisition:

By the end of 2010, the website had 31 partners (ebookers, LTUR, bravofly, Tripado, Elumbus, FlightTIX, Fluege…) + I could also convince Expedia, Lastminute, and Opodo for test phases, despite the challenging CPC model;
I won the customer Unister GmbH, which was then the leading German OTA ahead of Expedia. Integrating their 5 brands (vol24.fr, fluege.de, volo24.it, vuelo24.es, fly.co.uk) onto our flight engine made it one of Easyvoyage's largest revenue partners.

Website and Newsletter Monetization:

Successfully directly sold a large portion of the advertising inventory to advertisers or media agencies* on a CPM basis
Regularly exceeded my Pan-European sales target by selling ad space for markets other than Germany (+78% in 2011, +19,3% 2012, +90% 2013)

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*Agencies I worked with:

Technical Implementation: I functioned as a traffic manager, responsible for configuring display campaigns on Smart Adserver (now Equativ). I conducted tests to identify optimal revenue streams, including programmatic options through AdSense/Doubleclick AdExchange or affiliate partnerships for unsold inventory. Additionally, I managed monetization strategies, implementing CPC or hybrid/CPA models through affiliate platforms like Trade-Doubler, Affilinet, and Zanox for our Best Deals on Website & Newsletter.
Market Analysis and Team Management: Extensive collection of market information through regular visits in Germany (participation in the ITB in 2009, 2010, 2011, 2012, and 2013). Responsible for recruiting, training, and leading interns.

Junior Consultant - Online-Marketing

FullSIX Groupe, Munich, Germany – (Dec 2008 - Apr 2009)

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[Company] FullSIX supports its clients from strategy and brand building to campaign and relationship platform development and performance measurement.

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[Role description] Supporting the director of the German subsidiary (launched 1 year earlier) on client web projects (L'Oréal, Bauknecht, Club Med, Renault), managing relations with external contractors (for updating the 3D Kitchen Planner, creating flash banners), and being part of the Renault Support Team to assist European webmasters with CMS-related issues.

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[Outcomes-Key Learnings] I was able to gain my first operational experience in web marketing, managing SEA campaigns with a senior expert and analyzing email campaigns for Club Med, as well as putting into practice what I had learned in SEO at Activis (SEO audit for L'Oréal's new hair coloration website and a hotel chain). Additionally, I discovered a very complex CMS used by dozens of webmasters to update the car models and tools on Renault's website.

Sales Executive Germany / Market Launch (VIE)

Activis, Mulhouse, France + Freiburg, Germany – (Oct 2007 - Oct 2008)

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[Company] French internet agency specializes in offering multilingual SEO and developing dynamic websites and e-commerce platforms, aimed at enhancing the effectiveness of e-marketing strategies.

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[Role description] The V.I.E. program (Volontariat International en Entreprise) is an international trainee program that allows any company headquartered or with a branch in France to send young Europeans abroad for a period ranging from 6 to 24 months. I played a significant role in the opening and establishment of the German branch in Freiburg. My responsibilities included strategic market analysis, customer acquisition, and promotional activities (trade shows, conferences, press work).

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[Outcomes-Key Learnings] Increased awareness through networking and promotional activities in Baden-Württemberg, Alsace, Basel; acquisition of customers and partners. See below to learn more.

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Grand Prix V.I.E Alsace (2008)

DNA Activis.pdf23.6KB

CP Activis.pdf240.7KB

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And before that…

🧑‍🎓Education

Insurance Professional Accreditation

ESA - Ecole Supérieure d'Assurances, Paris (Issued Oct. 2020)

Certificate for Legal Qualification in Insurance Brokerage in France (life & property)

Master's degree at Rennes School of Business

Rennes, France (Sept. 2002 - Jun 2006) + Exchange with FH Bochum (2005-2006) – Erasmus program.

International Marketing | Business Strategy | Project Management | B2B Marketing | Operation Science

Higher technical degree in international trade

Lycée Saint Félix (”BTS CI”), Nantes (Sept. 2000 - Jul 2002) The BTS Commerce International at the St Félix-La Salle School prepares students for import-export professions with a focus on international trade and logistics.